Network Security A Security Platform For Users,...

NETWORK SECURITY VIPUL KUMAR KOTHIFODA ILLINOIS INSTITUTE OF TECHNOLOGY A20357836, vkothifo@hawk.iit.edu ABSTRACT In today’s world Network Security plays a vital role to protect the underlying network infrastructure from unauthorized access, malfunction, modification and improper disclosure. Network security helps to create a security platform for users, programs, and computers. Security became a major concern with the explosion of the public internet and e-commerce, private computers and computer networks. This white paper outlines the overview of network security threats and its solution which protects you and your organization from threats and malware and confirms that data travelling across your network is safe. Keywords: [Click†¦show more content†¦Network Security involves authorization of access to data in a network because each and every client who is working on the internet wants security and sometimes he or she do not know that someone else may be an intruder collecting the information. The vast topic of network security is scrutinized by researching the following. 1. History of network security 2. Attacks and Prevention Method. 3. Role of Network Protocol 4. Pros and Cons HISTORY OF NETWORK SECURITY Securing information over had started in the late 1960s when network only occurred in the sense of huge mainframes and several networked terminal. Network security has advanced day by day due to increasing faith on public networks not to reveal personal as well as professional information. The first crime was committed by Kevin Mitnick. This was the largest computer-related crime in U.S. history. In this crime people losses eighty million dollars from different companies. In the 1970s the birth of internet takes place in 1969 by Advanced Research Projects Agency Network (ARPANet) is commissioned by Department of Defense (DOD) for research in networking. In the very beginning, ARPANET succeed. The Inter Networking Working Group (INWG) becomes the first of multiple

Contagious Why Things Catch On By Jonah Berger - 979 Words

In the Introduction chapter of Jonah Berger’s book, Contagious: Why Things Catch On, we are introduced to Howard Wein, a successful businessman in hotel management and in hospitality. Wein helped Starwood Hotels launched its sister brand and micro managed billions of dollars in revenue as Starwood’s corporate director in food and beverages. Despite his successful background, Wein fancied for a smaller, more restaurant-focused environment. Leaving his business prospects in Philadelphia, he moved to Philly to help design and launch a new boutique steakhouse called Barclay Prime. The concept of Barclay Prime was to deliver the best steakhouse experience in New York. Wein was imagining luxurious bounties of furniture and an extensive seafood bar, extending from the West Coast of America to the East Coast of Russia. And to add on to that, Wein also dreams of delivering food delicacies to his consuming eaters. While Wein maybe over the top, the problem is attracting customers and bringing awareness of Barclay Prime in the one of the most competitive areas for a restaurant to thrive. From statistics alone, twenty-five percent of restaurants closed within twelve months of opening their doors and raises up to sixty percent within the first three years. Wein, in a state of urgency, must generate a buzz. The one-hundred dollar Philly Cheesesteak. Wein reimagined Philadelphia’s own Philly Cheesesteak and recreated it, using finer and much more luxurious ingredients than theShow MoreRelatedContagious By Jonah Berger : An Insightful Novel1125 Words   |  5 PagesContagious by Jonah Berger was an insightful novel with many examples and reasons why products and ideas catch on. Throughout the novel, Berger gave various examples for the reader to thoroughly understand the material. He gave six key factors in which influenced the amount of contagiousness a product could potentially have. He used the acronym STEPPS to explain those factors. Factors that were interesting for the Public Relations profession were social currency, triggers, and stories. ManyRead MoreDr. Berger s Contagious : Why Things Catch On1626 Words   |  7 PagesCentral Theme The central theme in Jonah Berger’s book, Contagious: Why Things Catch On, focuses on the six important principles of STEPPS that can make a good or service circulate quickly amongst the mass public. Berger explains the reason behind why people talk about a certain product and the resulting factors. The six â€Å"ingredients,† Social Currency, Triggers, Emotion, Public, Practical Value, and Stories, â€Å"cause things to be talked about, shared, and imitated† (Berger, 2013). Basically, STEPPS create

My Literacy History And How It Has Been Developed...

As I think what literacy means to me, the most important thought that comes to mind is my understanding of it: the ability to read and write, I feel that without the ability to read and write, mankind is unable to properly function because there is no foundation for adequate communication. So literacy is reading development, a progression of skills that begins with the ability to understand spoken words and decode written words, and culminates in the deep understanding of text. Everyone has some moment which have the potential to influence the craft of understanding that directly has the undying impression for the lifetime. As for learning process which comprises the reading and writing aspect, there comes events that helps people to grasp the authenticity of learning which turn out to be moments of learning for some people in a very inspiring and motivating manner. In this essay I will talk about my literacy history and how it has been developed throughout portions of my life. My literacy journey began from my pre-primary school in Nepal. I started first my school when I was 4/5 years. At that time, as I remember I learned to identify letters (A, B, C, D†¦). Pre-primary school was always difficult and frustrating for me as a child because that was the time of play and I was unknown about the importance of education. I think after one years at the time of grade one I started to write letters (A, B, C†¦.) and numbers (1, 2, 3†¦). Later on, when I was introduced with formingShow MoreRelatedGraduation Speech : College Graduates1663 Words   |  7 Pagesfinance, without having the tools they need to be successful within the current economy. One of the best ways for all people to be made aware of a major issue is through education and this can also apply to personal finance. So far, the education system has made improvements to the personal finance curriculum in high schools over the past few years, however, there are still issues that remain missing. 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Essay about Sherlock Holmes Which TV Show Represents the...

Sherlock Holmes Over the years since Sir Arthur Conan Doyle created the character Sherlock Holmes and wrote a collection of stories of the detective, there have been many television adaptations of his Sherlock Holmes stories. Currently in the 21st century there are two most commonly watched, a Sherlock, BBC version of Sherlock Holmes, and Elementary, US version of Sherlock Holmes. Most of whom have read the stories have read them when they were college students, but after reading the book they wonder which version is best to watch in hope that one is true to what they read. After watching BBC Sherlock and Elementary I noticed they are different in many ways based on adaptation, characters, Sherlock and Watson, and fidelity, but only†¦show more content†¦This makes it quite confusing for viewers who have read the original stories because that is not what happened at all in A Scandal in Bohemia. This version of Sherlock also leaves the viewer wondering what is going on in terms of what Sherlo ck has found as clues because, there not on screen long enough and are never given an explanation for why the objects are clues until after Sherlock is on foot talking about his next clue. Sherlock does a better job because they let you see Sherlock’s thinking process in a visual way. Second difference between the two shows is the characters Sherlock Holmes and Watson, Sherlock does a better job in choosing actor to play the characters because of how they look like. Sherlock sticks to original stories characters, Sherlock Holmes and Watson, they resemble more of how Conan Doyle would have envisioned them to look like if they had been real. 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The Loss Of Marine Life - 1033 Words

It is possible that in our lifetime many marine life forms will be on the verge of extinction or placed on the extinct animals list. This loss of marine life will be placed mainly because of the actions of human advancements and achievements using fossil fuels as energy.. With the loss of these micro organisms large animals will not have enough food to survive. This would create problems in our social and economic life. As humans we rely on the oceans for almost everything. Much of our food , clothing, cleaning products and cosmetics come from the watery ocean. However with loss of these small creatures our financial background could crumble. The ocean contains traces of thousands of marine species of different shapes and sizes, from the†¦show more content†¦However; carbon dioxide can also change the chemistry of the ocean. This change called ocean acidification. The excess carbon dissolves with the oxygen in the water, creating a chemical called carbonic acid. This acid causes the ocean to become more acidic. In eighteenth century the ph was 8.16 which was slightly basic. Currently, the ph is around 8.07 which is slightly acidic.While this slight change may not seem outrageous it is causing some of marine life struggles. The acid melts the shells of pteropods causing a low supply of food that would support larger fish. Carbon dioxide is caused by both natural and irregular causes. Naturally, carbon dioxide is created by processes such as volcanic eruptions and naturally occurring forest fires. Further, man adds to these gases by the burning fossil fuels. This can be caused in a multitude of ways such as that of deforestation, industrial production and common activities such as driving around in your car.. These processes release many natural gases into the atmosphere causing a blanket of greenhouse gasses. Greenhouse gases such as carbon dioxide and oxygen help keep the environment regular but in excess these gasses cause horrible effects. In fact, every year there is about ten billion tons of carbon dioxide released by human activities. These gases are stored in the atmosphere , plants, and the ocean. .Nasa scientists said

Pricing Strategy of Rain Forest Cafe to Fulfills its Market Objectives

Question: Describe about the Pricing Strategy of Rain Forest Caf ? Answer: Introduction Rainforest Caf is a restaurant chain that is owned by Landrys Inc of Houston. In 2008, the chain of restaurants started their operations in UK. The Rainforest Caf is spread in various parts of the world in United States, UK, Canada, France and Japan. The main source of income for Rain Caf forest is the local tourism. Some features of the rain forest are depicted in the decorum of the Rainforest Caf. The features include growth of plants, mists, waterfalls and figures of animals including frogs, tigers and elephants. The rooms of the restaurants are partitioned by means of rain curtains that run from the top of the partition walls and booths and the aquatic tanks. The food served by Rain Forest Caf ranges from seafood, pizzas, pastas (Rainforestcafe.com, 2015). History of the Business The business was started in Texas in the year 1994. The caf was started by entrepreneur Steven Schussler. By 1997 there was chain of six restaurants in United States. In 1998 the restaurant opened 10 more restaurants in United Stated. Later in the year 2008 the Caf opened 22 restaurants of which seven were in Mexico and 5 were in UK. The company is spread across all parts of the world from United States, UK, France and Canada. The major source of income for the company is local tourism (Theme Park Insider, 2015). Nature of the Business Rainforest Caf operates in the hospitality industry. It is a wild place to shop and eat. The family can enjoy at the caf as it is adventurous, partly has features of restaurants and it is fully entertaining. The caf of Rainforest re-creates a tropical rainforest which comprises of waterfalls, lush vegetation and indigenous creatures. At Rain Forest Caf, everyday is an adventure. The Caf organizes group events such as birthday parties and various other events (www.valiantmedia.com, 2015). Target Market Rain Forest Caf is visited by people of all age group. Families can organize birthday parties. The target market of the Caf is wide. It is aimed at people belonging to all age group. Families form an integral part of the target market. Objectives for the next 5 years The strategy of the Rain Forest Caf is to increase the market share the company in the next five years. This will be achieved by unwavering commitment towards customer service and meeting the need of the customers. The objective for the next five years is to maintain the same commitment. They promise to offer the guests with food items at reasonable prices. One of the major unique selling propositions of the caf is the courteous service. Mission and Vision The mission of Rain Forest Caf is to provide the customers with finest quality of food items at fair market price. The sustainable resources of the food items are collected via environmentally sensitive methods. Customers service is an important aspect of the organizational goal. The firm pledges to treat the customers with respect, efficiently and in a friendly manner. The mission will be accomplished by the support from the staff members. The support of the staff members is essential for the success of the business. It will foster the development of career and provide job satisfaction to the team members (Rainforest Cafe, 2015). Approach to Pricing by Rain Forest Caf Rain Forest caf is committed to maintain long term relationship with the customers. Thus it has kept the prices of the food items lows. This has helped to attract more customers to the Caf. The competitive advantage of the caf has enhanced. Business Plan for 24 months Existing Pricing Strategy The pricing strategy of Rain Forest Caf is focused to maximize the strength of the customers. This can be achieved if they price the food items at lower level. The target market of the caf is families who find the coffee house a friendly place. Rain Forest Caf utilizes competitive based pricing. It prices it products at cheaper rates depending on the prices set by the competing firms. They believe that the daily coffee consumers are not influenced by the discount program or the coupons. Pricing will directly affect the profitability of the Rain Forest Caf, so it is crucial to set the right price in order to succeed. The pricing strategy for the caf will take into account not only the costs that are the considered as the major expenses of the caf. Apart from the major expenses of the caf, the style of the caf is crucial to address to the target market. The location of the caf also plays a crucial role for competitive advantage of the caf. Menu pricing Strategy The menu offered by the caf has tremendous impact on the profitability. The pricing of the food items has to be made according to the menu. While setting the price of the menu it is important to identify the food items that will be offered in the menu. The pricing strategy will depend on the condiments that will be offered in the menu. For example for sand witches , fries and salads there will be a separate price. On the basis of the menu , the cost of the items in the menu is calculated(Magloff, 2015). This is the baseline for the cost of the food. Apart from this the fixed and variable cost has to be calculated to set the price of the food items. In case of Rain forest Caf , there is a separate menu for the kids and separate menu for people visiting with families and friends. The caf offers food that range from range of mouth watering appetizers. The menu comprises of exotic salads. It also comprises of burgers, sea food items, pastas, chicken and steak. Apart from the snacks offer ed by the caf, they also offer range of sparkling deserts. The menu is also set for people of the age group of 10 years. The prices of the food items offered in the menu are moderate to low. They follow competitive pricing strategy (rainforestcafe.com, 2015). Flexible Pricing Strategy The pricing strategy used at Rainforest Caf is flexible in nature. They set the prices according to the charge that is required to break even. Management of supply chain is essential for the success of the business (Paley, 2008). A network of suppliers has been built by the company. This has helped the organization to grow(HAVALDAR, 2015). The company uses a flexible strategy of pricing so that it can raise the price of the food items whenever necessary in order to maximize the profit. By ranging the profit in small increments, the high profit has been displayed as daily specials which will deisgn the prices that will increase the sales of the caf (Vashisht, 2015); (Paley, 2015). Business Plan for 24 months Pricing Strategy Objectives The objectives of the pricing strategy will be to maximize the sales of the organization. It will maximize the profitability of the organization. The coffee shop will target people from all age group. This will increase the sales of the coffee shop. Flexible pricing strategy is presented adopted by Rain Forest Caf. They can adopt value based pricing strategy to boost the margin of sales. Pricing strategy target The target of the strategy of pricing is to maximize the sales of the caf. This can be achieved by offering quality food items at reasonable prices. However the prices of the food items can be increased if there is decline in the sales of the caf during lean season. Even there is increase in price; the sales of the caf shop will not decline if they offer quality food items. The menu offers unique food items which range from sea food to eclectic deserts. Implementation of Value Based Pricing Rain Forest Caf can employ the strategy of value based pricing to maximize the profits. They can use extensive research and perform customer analysis in order to set the target price for the food items (Ferrell and Hartline, 2015). In order to address to maximum customers, the company has to set the price of the food items on the basis of extensive research (Macdivitt and Wilkinson, 2012). Maximization profit is the strategy deployed by the company to determine the output level of the price and the product that will generate maximum profit (Liozu and Hinterhuber, n.d.). Value based pricing strategy is not applied by various firms. It is used to uncover maximum amount of customers who are willing to pay for the products (Nagle and Hagen, 2009). Pricing strategy for the right customers and the right market Price cutting cannot be the prime strategy used by the organization to target to a wide range of customers. But the practice is based on deeper analysis of the actual base of customers. Prices can be raised by the coffee shop to maximize the profit margin. The customers who value the food on the basis of the quality offered they will remain loyal to Rain Forest Caf. The demand curve can be kept inelastic in nature. The small change in price of the food items can increase the profit margin to a considerable extent. But the caf can target only certain regions of the menu to increase the price. The price of the food items will also vary according to the prices set by the current markets. Product Versioning and Communication of Price Rainforest Caf can increase the price of the specific drinks and sizes rather than raising the price of price of whole lot of food items offered in the menu. The increase in price of the food items must be communicated to the customers in order to manipulate the perception of the customers. The hike in the price of the food items can be based on the analysis of the willingness of the customers to pay for the product. The hike in price of the food item must not look insignificant (Sec.edgar-online.com, 2015). Forecast of Sales, Profit and Cash flow for 24 months (2 years) for Rain Forest Caf Budgeted Income Statement Year 1 ( millions euro) Year 2 ( millions euro) Sales 7,186.00 7,235.00 Cost of Sales 4,328.00 4,354.00 Other - - Gross Margin 2,858.00 2,881.00 Gross Margin % 39.77 39.82 Expenses Payroll 3,220.00 3,220.00 Sales and Marketing Expenses 808.00 808.00 Depreciation 260.00 260.00 Utilities 2,400.00 2,400.00 Insurance 2,094.00 2,200.00 Other Taxes 7,084.00 7,084.00 Total Operating expenses 15,866.00 15,972.00 Profit Before Interest and Tax 13,008.00 13,091.00 Interest Expense 480.00 432.00 Tax Incurred 556.00 570.00 Net Profit 11,972.00 12,089.00 Net Profit Percentage / Sales 1.67 1.67 Budgeted Balance Sheet Year 1 (millions euro) Year 2 (millions euro) Assets Current Assets Cash 2,802.00 5,764.00 Inventory 1,296.00 1,228.00 Other current assets - - Total current assets 4,098.00 6,992.00 Long term assets 5,950.00 5,950.00 Accumulated Depreciation 690.00 1,380.00 Total long term assets 5,260.00 4,570.00 Total assets 9,358.00 11,562.00 Liabilities and Capital Current Liability Accounts Payable 1,496.00 1,368.00 Current Borrowing 669.00 (197.00) Other current Liabilities - - Subtotal of current liabilities 2,165.00 1,171.00 Long term liabilities 6,679.00 6,386.00 Total Liabilities 8,844.00 7,557.00 Paid capital 9,800.00 9,800.00 Retained Earnings (9,667.00) 7,575.00 Earnings 1,724.00 3,510.00 Total Capital 1,857.00 20,885.00 Total Liabilities and Capital 10,701.00 28,442.00 Budgeted Cash Flow Statement Year 1 (millions in euro) Year 2 (millions in euro) Cash Received Cash from Operations Cash Sales 5,840.00 6,420.00 Sub Total of cash from Operations 5,840.00 6,420.00 Additional Cash Received Receipt of sales Tax /GST - - New other liabilties - - New current borrowing - - Sale of long term assets - - Sale of other current assets - - Subtotal of cash received - - Expenditure Expenditure from operations Spending in cash 1,246.00 1,438.00 Payment of Bills 3,278.00 3,887.00 Subtotal spent on Operations 4,524.00 5,325.00 Additional Cash Spent Payment of Principal for Current Borrowing 330.00 330.00 Principle Payment of other liabilities - - Repayment of other liabilities - 358.00 Long term asset purchase - 200.00 Dividends - - Subtotal of cash spent 330.00 888.00 Net Cash Flow 4,854.00 6,213.00 Balance of cash 986.00 207.00 References Ferrell, O. and Hartline, M. (2015). Marketing Strategy. pp.150-170. HAVALDAR, (2015). Business Marketing: Text and Cases. pp.350-450. Liozu, S. and Hinterhuber, A. (n.d.). The ROI of pricing. Macdivitt, H. and Wilkinson, M. (2012). Value-based pricing. New York: McGraw-Hill. Magloff, L. (2015). Cafe Pricing Strategy. [online] Small Business - Chron.com. Available at: https://smallbusiness.chron.com/cafe-pricing-strategy-2722.html [Accessed 11 Feb. 2015]. Nagle, T. and Hagen, J. (2009). The Strategy And Tactics Of Pricing: A Guide To Growing More Profitably. pp.17-200. Paley, N. (2008). Mastering the rules of competitive strategy. New York: Auerbach Publications. Paley, N. (2015). The Marketing Strategy Desktop Guide. pp.200-300. Rainforest Cafe, I. (2015). History of Rainforest Cafe, Inc. FundingUniverse. [online] Fundinguniverse.com. Available at: https://www.fundinguniverse.com/company-histories/rainforest-cafe-inc-history/ [Accessed 11 Feb. 2015]. rainforestcafe.com, (2015). Rain Forest Cafe. [online] Available at: https://www.rainforestcafe.com/pdf/menus/menu.pdf [Accessed 11 Feb. 2015]. Rainforestcafe.com, (2015). Rainforest Cafe - A Wild Place to Shop and Eat!. [online] Available at: https://www.rainforestcafe.com/locations.asp [Accessed 11 Feb. 2015]. Sec.edgar-online.com, (2015). EDGAR Online. [online] Available at: https://sec.edgar-online.com/rainforest-cafe-inc/10-k-annual-report/1999/04/02/section2.aspx [Accessed 11 Feb. 2015]. Theme Park Insider, (2015). TPI ORLANDO - Rainforest Cafe. [online] Available at: https://www.themeparkinsider.com/news/response.cfm?ID=1480 [Accessed 11 Feb. 2015]. Vashisht, K. (2015). A Practical Approach to Marketing Management. pp.160-180. www.valiantmedia.com, W. (2015). Landry's Inc. - The Leader in Dining, Hospitality and Entertainment. [online] Landrysinc.com. Available at: https://www.landrysinc.com/concepts/familyDestinations/rainforest.asp [Accessed 11 Feb. 2015].

Emergency Case To Act Professional Nurse â€Myassignmenthelp.Com

Question: Discuss About The Emergency Case To Act Professional Nurse? Answer: Introducation The nurse has failed to apply critical thinking in the false recording of the medical entry of the patient. Since the nurse is an enrolled nurse and was practicing in an emergency department her action of altering the medical report is an ethical issue regarding her nursing profession. The nurse has failed to analyse the effect of altering the report of the medical record of the patient. The patient was in a serious condition and any action or wrong medication may lead to any serious health issue or even death of the patient so by doing so the nurse has done a serious mistake and has not obeyed the professional nursing practices, ethics and nursing codes of conduct (Griffiths, 2015). As per to the code of conduct the nurse should not provide a medication without any authorization from the general physician of the patient, the nurse should not alter or make any changes in the medical report of the patient without the awareness of the doctor. The nurse should prescribe any medication to a patient with verbal conversation with the general physician over phone about the condition of the patient (Faa.gov, 2015). There are the codes of conduct that are noticed to be violated by the nurse here. Since the patient was in emergency ward any wrong action by the nurse might have harmed the patient physically or mentally. The nurse has breached the following code of ethics the fundamental values and commitments of nurses, to adhere to the boundaries of duty and loyalty of nurses and aspect of duty beyond the personal patient care. The actions performed by the nurse while prescribing the medication and making false entry and providing false statement all are the indicators of not following the ethical codes for nurses. The professional should include the adherence of the nurse to the professional code of conduct for the nudes, to adherence to the ethics that has to be followed by the nurse during the treatment and to adherence of the nurse to the professional code of practices for the nurse.AHPRA and the National Boards regularly check with suggested groups to gather reaction, information and counsel on a wide range of issues (Nursingworld.org, 2015). Regulatory authorities should assess the knowledge and clinical performance that relate closely to the demands of the nurses scope of professional practice and the practice situation. Prescription of the medication without any authorization by a doctor and the entry of a wrong medical record of the patient are the two professional issues that are done by the nurse. By doing so the nurse did not adhere to the ethics of nursing and the code of conduct for the nurses. The false entry of record is an ethical issue conducted by the nurse and the prescription of a medicine without doctors authorization is the disobeying the code of conduct rule for the nurse. The three benefits of reflective practice that will help me are a better sense of workplace situations, making a sense of events at the workplace and to take proper actions towards the situation. Ultimately reflective practice will help me to improve and manage care for the patients, and to take proper action regarding a critical situation. By the use of reflective practice I can develop a sense of the problem at the place of work, inspiring that sense with interpretation of the related conditions; then elaborating a conclusion and testing the conclusion in my practice. This critical thinking case scenario can help me in handling my own work at the workplace. The critical thinking about the topic will help me in making decision about a patient in an emergency situation while adhering to the ethics, code of conduct, and the nurses professional practices. The topic will help me how to use my critical thinking power to avoid any problem in the health of the patient. Also I got about the fact that what will be the impact of any mistake done by me on the health of the patient and on my personal nursing career. This case scenario will help me in my future practice as a nurse and to be practical while assessing the patient in an emergency case and to act as a professional nurse. References list: Faa.gov, (2015). Guide for Aviation Medical Examiners. Griffiths, M. (2015). Nurse Prescribing in Practice. 1st ed. pp.1-17. Nursingworld.org, (2015). The Power of Professional Nursing Practice An Essential Element of Patient and Family Centered Care.